If you are interested in what British booksellers have been contemplating as an advertising campaign then head for the Fidra blog. Vanessa has plenty to say on the issue and I have to agree. I do not like the idea of associating the reading of books with addiction for marketing purposes. Addiction is much too negative. It reeks of illicit drugs, tobacco, and an over-indulgence in alcohol. The idea of bookaholism is not even a starter in my book.
My cat like self has other views on marketing books. I can see cats of all shapes, sizes and colours curled up around books, paws neatly in place on the pages, whiskers twitching with laughter, eyes in narrow slits with anticipation or wide with pleasure, tail tips flicking at the foolishness of human behaviour.
I might even allow a dog or two in on the act - if they can behave themselves and learn to read.