It's an Adelaide seaside suburb - for the tourists. I had to visit someone there yesterday.
It is, in the eyes of some, rather quaint. The main street 'Jetty Road' has a tramline running up (or down) it. There are a lot of shops, often aimed at tourists, along it. Some tourists should feel quite at home because there are an increasing number of places which I suspect have US origins - the latest being a Baskin-Robbins icecream 'parlour'. I was not tempted by an 'icecream fruitcake for Christmas'.
Although busy, indeed very busy, the area somehow lacked a festive feel. There were few decorations. There were pre-Christmas 'sales' everywhere but I did not notice any particular queues in the shops. Nobody seemed very intent on spending Rudd's gift voucher here.